7 Benefits of a White Label Food Delivery App for Restaurants

While it’s now essential for restaurants to have an online ordering system in place, using large delivery platforms will cost you in many ways. High commission fees mean you’re losing money on every order; you won’t be able to see your customers’ personal data, and your brand will get lost amongst dozens of competing businesses. Having your own white label food delivery app means that you get an instant and fully customisable ordering system. This means you can offer your customers your own branded app with your own terms and conditions. If you have one café or a growing chain of cafes, here are 7 reasons why you should consider using a white label app.

1. Faster Time to Market

Creating an app from scratch can be very time-consuming, often taking several months and costing a large amount of money. White label solutions are pre-designed and tested; therefore, you just need to make some changes to the branding, menu,u and settings of the app. By working with an experienced food ordering app development company such as Clonifynow, you will be able to launch your app in a fraction of the time, allowing you to start taking orders whilst your competition is still in the planning phase.

2. Lower Development Costs

In a bespoke solution, there are a lot of people involved, including designers, developers, testers and project managers, which can be expensive. White label solutions mean you're only paying for bespoke solutions on top of your core technology. Independent restaurants and expanding chains can have a professional ordering solution without having an enterprise budget. There is also less risk of unexpected costs.

3. Full Control Over Your Brand

Your restaurant will be listed amongst many others in the marketplace. However, by having your own app, you are in control of what you want. From your logo, colours, pictures, and tone of voice, everything will be branded to match your restaurant. Customers will only see your menu, deals, and story. This creates brand awareness over time. Customers become loyal to your brand and will think of your restaurant first when they’re looking to purchase.

4. Keep More of Your Profits. Third-party 

platforms take huge amounts of commission from every order, leaving little margin after your costs. However, if customers order from your app, you avoid paying any of these order-based fees. Shifting even a small amount of orders from marketplaces will improve your bottom line. You can invest this money back into your business, such as improving your ingredients, staff,f or discounting for your customers.

5. Ownership of Customer Data

Normally, marketplaces will have their own customer data, so it will be difficult to get in touch with them. Using a white-label food delivery app will give you direct access to the customers' order history, preferences, and personal details. This helps you identify what your top-selling dishes are and when they order most. From this, you can create personalized promotions. As the data is owned by you, every order is a chance to build long-term relationships with customers.

6. Built-In Features That Drive Loyalty

Modern ordering apps will often come with features that you would struggle to justify building, such as live order tracking, multiple payment methods, push notifications, coupons, reviews, and loyalty/rewards. Push notifications allow you to notify customers of your weekend offer directly on their phone. Rewards help to get customers coming back for more orders. Features like this make it much easier for customers to place an order and can also help you boost the order frequency and average order value.

7. Scalability and Ongoing Support

Whatever changes there may be for the business, your app should be able to adapt. A great white label platform can grow with your business whether it's new items on the menu, new locations or wider delivery areas. You’ll also have a reliable source for any updates, bug fixes, and technical support, so your team can concentrate on providing food and service. This is one of the largest benefits of using a white label solution compared to building something bespoke.

How to Choose the Right Partner

These will depend on your development and support team. Look for a reputable company with flexible customization, transparent pricing, and good post-launch support. Ask to see some demos and find out exactly what you will receive. Ensure that it is compatible with the features your customers will require, such as customer, restaurant,t and delivery partner panels.

There are many ready-to-launch options available from ClonifyNow to help your restaurant or food business create its own delivery service. Learn more about their bespoke food delivery app development services or explore the pre-built ReadyEat app.

Final Thoughts

More customers expect to be able to order food through their phone but if you're only using third party market places you are losing your margin, data and brand. White-label food delivery apps can help you launch faster, reduce costs, strengthen your brand, increase profitability, gain valuable customer insights, add loyalty features, and grow.

If you want to take control of your online ordering, working with a trusted partner like us will help you get your service up and running quickly. Visit clonifynow to learn more on our website.