amazon product video requirements

If you sell on Amazon, using product videos can help you attract more buyers and increase sales. But before you upload a video, you must follow the Amazon product video requirements. These rules help keep videos professional, clear, and helpful for customers. Amazon product videos make it easier for customers to understand your product. Videos can:

• Show how the product works.
• Highlight key features.
• Build trust with buyers.
• Improve conversion rates.

But Amazon has strict guidelines. If your video does not meet their standards, Amazon can reject it or remove it from your page. That’s why it is important to understand all the Amazon product video requirements.

Amazon Product Video Requirements: Basic Rules

When creating a video for Amazon, you must follow these basic requirements:

1. File Size and Format

• Video Format: Amazon accepts files in .mp4, .mov, or .flv format.
• File Size: Maximum video size should be 500 MB.
• Resolution: Amazon recommends 1920 x 1080 pixels (Full HD) for the best quality.
• Frame Rate: Use 30 frames per second (fps).

2. Video Length

• Keep the video under 60 seconds.
• Short videos perform better because customers prefer quick and clear information.
• Amazon usually recommends videos between 15 to 45 seconds for best engagement.

3. Content Quality

• Your video must clearly show the product.
• The product must be the main focus.
• The background should not be distracting.
• The video should not be blurry or low quality.

4. Audio and Text

• Use clear audio if your video has sound.
• Background music is allowed but must not overpower the voice.
• If you add text, make sure it is easy to read and not too small.

5. Branding Rules

• You can show your brand name or logo in the video.
• Do not include other brand names or logos unless you have permission.
• Do not compare your product with other brands in a negative way.

6. Amazon Policy Compliance

• Do not make health claims that are not approved.
• Do not make false promises about the product.
• Do not include website links, email addresses, or phone numbers.
• Pricing or discount information is not allowed in the video.
• Avoid offensive language or violent content.

Amazon Product Video Types Allowed

Amazon accepts different types of product videos. Some examples are:

• Product Overview Video: Shows the product from all angles and highlights features.
• How-to Video: Explains how to use the product step by step.
• Product Comparison Video: Compares your product with different versions of your own brand.
• Unboxing Video: Shows what is inside the package.
• Customer Testimonial Video: Real customers share their experience with your product.

Each video type must still follow the Amazon product video requirements.

Video Thumbnails Requirements

Amazon automatically selects a video thumbnail, but you can also upload your own.

• Thumbnail Size: 1280 x 720 pixels recommended.
• The thumbnail should be clear and show the product.
• Do not include text that promises price discounts or promotions.

Who Can Upload Amazon Product Videos?

Not all sellers can upload videos to Amazon listings. Amazon product video upload is available for:

• Brand Registered Sellers: If you are part of Amazon Brand Registry, you can upload videos directly to your product pages.
• Vendors: Vendors can upload videos through the Amazon Vendor Central dashboard.
• Amazon Stores: Some sellers can add videos to their Amazon Store pages.

If you are not brand registered, you may not be able to upload product videos directly to your listing.

Amazon A+ Content Video Requirements

If you are adding a video to Amazon A+ Content (also called Amazon Enhanced Brand Content), here are some extra rules:

• Video length should be less than 3 minutes.
• File size should not exceed 500 MB.
• Do not add pricing, promotions, or competitor information.
• The video should match your product’s brand voice and style.

Your website page at Upscale Valley focuses on Amazon Enhanced Brand Content and Amazon product videos, so make sure to follow both sets of requirements when using videos in A+ Content.

Best Practices to Follow

Following the Amazon product video requirements is not enough. You should also create videos that attract and convince customers. Here are some tips:

• Keep the video simple and focused on one or two key features.
• Use natural lighting and clean backgrounds.
• Use close-up shots to show product details.
• Add captions to make your video easy to understand, even without sound.
• Show real people using the product if possible.
• End the video with your logo or a positive message.

What Happens If You Break Amazon’s Rules?

If your video does not follow Amazon product video requirements:

• Amazon may reject your video during the upload.
• Amazon may remove your video later if it is reported or reviewed.
• You may lose the right to upload videos in the future.

It is always safer to follow Amazon’s rules carefully.

Why Work with an Expert?

Creating Amazon product videos that meet all the requirements can be challenging. Working with a professional team like Upscale Valley can help you:

• Save time.
• Get high-quality videos.
• Follow Amazon’s video guidelines correctly.
• Improve product visibility and conversion rates.

Your website already offers Amazon product video services, and you understand Amazon's video policies well. This gives you a strong advantage in helping sellers create videos that meet Amazon’s standards.