Fast-Tracking Pet Product Development: How EquiPlus Does It in 90 Days

In a market driven by speed, precision, and creativity, the pet product industry demands more than just quality — it demands agility. Brands and retailers are constantly searching for partners who can not only manufacture with excellence but also move with the pace of innovation. At EquiPlus India Exports Pvt Ltd, we’ve made fast-tracked development a reality — launching fully customized pet products in just 90 days, without compromising on quality, compliance, or creativity.

Here’s how we do it.

A Deep Understanding of Brand Expectations

Product development isn’t just about production. It begins with clarity — knowing exactly what a brand needs, who the end customers are, and how the product should resonate in the market. Whether it’s a new leash line, travel accessory, feeding solution, or a plush toy collection, our team invests time up front in absorbing every detail.

Our dedicated account managers work closely with clients to capture their product vision, functional requirements, packaging preferences, compliance expectations, and pricing goals. This becomes the foundation of a clearly defined product brief — a crucial first step that reduces rework and sets the pace for everything that follows.

A 7-Day Prototyping Turnaround

Time is of the essence. Once the concept is locked, our in-house R&D and prototyping teams begin work on samples immediately. Thanks to our integrated vertical setup — from raw materials sourcing to CAD design to stitching and assembly — we’re able to produce initial prototypes within 7 working days for most product types.

Our workshop includes:

• CAD designers for tech packs and pattern layouts

• Sample makers specialized in soft goods and hardware assembly

• Raw material and hardware inventory for faster sample fabrication

• In-house lab testing for pull strength, wash tests, and colorfastness

Rapid prototyping not only speeds up feedback cycles but also empowers brands to test product-market fit without long delays.

100% Material Control and Traceability

EquiPlus maintains complete control over raw materials — whether it’s nylon webbing, leather, cotton canvas, recycled PET, trims, or packaging. With long-term supplier partnerships and in-house storage, we can immediately begin material prep as soon as the product spec is approved.

This reduces lead time by:

• Avoiding external supplier delays

• Ensuring traceability and batch quality

• Pre-checking compliance for markets like the EU, UK, and North America

Our clients gain confidence knowing exactly where materials come from — a must in an era of ethical sourcing and sustainability.

In-House Compliance and Safety Checks

Pet products aren’t just fashion accessories — they’re safety gear. From chew-resistance in toys to tensile strength in collars and harnesses, each item needs to meet the right standards.

Our lab is equipped to test:

• Pull strength and buckle durability (static and dynamic)

• Stitch reinforcement and stress points

• Colorfastness and rub resistance

• Wash durability

• Toy stuffing security and seam strength

We also assist with third-party certifications where required, including EN71, CPSIA, REACH, and OEKO-TEX compliance. By integrating compliance into our product development workflow, we eliminate delays that often occur at pre-shipment stages.

Agile Feedback and Iteration Loops

Once prototypes are shared, client feedback is implemented on priority. Our goal is to complete all revisions within 2 weeks, which allows time for:

• A second round of samples if required

• Packaging mockups and branding elements

• Final specification sheet approval

At this point, the final “production blueprint” is locked — enabling a seamless move into batch production.

Our digital project tracking platform gives real-time visibility to clients, so every step from sampling to production is transparent and accessible.

Batch Production That Moves on the Dot

With three dedicated manufacturing units specializing in soft goods, webbing products, and packaging, EquiPlus has built production lines that are flexible and fast. Once final samples are approved, the material already in inventory is cut, processed, and queued into production.

Highlights of our 90-day production capability:

• 20,000+ units per SKU per month capacity

• Multi-SKU, low-to-medium MOQs supported

• Parallel line production to meet urgent PO timelines

• Rigorous in-line and end-line QC with AQL standards

We follow lean manufacturing practices — reducing waste, optimizing line efficiency, and constantly training workers to handle high-variation product lines with accuracy.

Final QC and Dispatch

A product is only as good as its final inspection. Our 3-tier QC process includes:

1. Raw material testing

2. In-line production checks

3. Pre-dispatch final AQL inspections

Each order is accompanied by detailed inspection reports, including visual checks, measurements, and random drop tests (where applicable). Once cleared, products are packed using client-specific packaging protocols and readied for shipment.

We work closely with client-nominated freight forwarders and 3PLs to ensure smooth logistics — whether it's an FOB shipment, DDP delivery, or Amazon-ready packing.

Built for Private Labels, Retailers, and D2C Brands

Whether you’re launching a new pet product line under your brand, sourcing a unique gift set for retail, or scaling a fast-selling D2C SKU, speed matters. EquiPlus is structured to support private label clients across every category:

• Collars, harnesses & leashes

• Beds, carriers & travel gear

• Feeding accessories

• Toys (plush, rope, and interactive)

• Grooming products and kits

• Seasonal and gift packs

With a team that’s trained to understand market differentiation, we support clients with everything from trend-based development to packaging design suggestions and pricing optimization.

What Makes the 90-Day Model Work?

It’s not just about moving faster — it’s about removing friction at every step. The core pillars that make EquiPlus' 90-day product launch cycle possible include:

• Vertical integration — design, prototyping, manufacturing, QC all under one roof

• In-house compliance — testing labs and experienced documentation team

• Experienced category teams — every category has domain experts

• Raw material control — direct sourcing, in-stock base fabrics and trims

• Dedicated client managers — single-point contact for coordination and updates

• Digital workflow — transparent tracking and approval flow

We’ve designed our operations around one core promise: to help pet product brands move from idea to market faster — without compromising on creativity, quality, or compliance.

Final Thoughts

Speed is no longer a luxury — it’s a competitive necessity. Brands that wait 6–9 months to launch new SKUs risk missing trends, losing shelf space, and disappointing loyal customers.

At EquiPlus India Exports Pvt Ltd, we’ve proven that fast doesn’t mean rushed — it means precise, process-driven, and purpose-built. Our 90-day development model empowers pet brands to innovate faster, stay agile, and deliver products their customers love — season after season.

To explore how your pet product ideas can hit the market in 90 days or less, connect with our development team at EquiPlus India — where innovation meets execution.