Simba Telecom unveils new investment plan worth US$1M to boost its market positioning as the group hosts employee achievement party.
Drake Nyamugabwa
Simba Telecom a Simba Group subsidiary has unveiled a new year’s strategic plan that will enhance its market presence, especially the retail distribution capacity of the local telecommunication devices and airtime solutions across Uganda.
The firm is set to invest over US$1,000,000 in a strategic distribution enhancement program geared at reaching wider geographical zones and ultimately improving speed to market
The firm’s retail enhancement program according to management will complement recent network expansion efforts by MTN to the far-flung South Western parts of Uganda, including Mbarara, Isingiro, Ishaka, Ntungamo, Ibanda, Rubindi, Rushere, and Kabale areas. The firm acquired new fleet vehicle to effect the development pictured below:
The Simba Telecom Chief Executive Officer Flora Kaheru said the firm has invested in human resources to cover key markets in a bid to enhance technology penetration in Uganda.
She said that the firm is focusing heavily on removing barriers affecting the acquisition of quality mobile devices and convenient access to MTN Mobile Money Services to boost customer experience.
“The New Year heralds a new dawn for Simba Telecom in our quest to deliver quality distribution services for MTN customers. We are on a corporate journey to remodel our business approach by placing the customer first through enhanced retail access solutions,” she said
She added that “At Simba Telecom, we consider ourselves economic and social development catalysts. By bringing our services closer to the people, we remain confident that we shall contribute to Uganda’s economic growth. Mobile telephony is now the foundation for ICT access and global connectivity.”
Meanwhile, the Simba Group of Companies last week hosted a staff party at Protea Hotel By Marriott Kampala Skyz to celebrate the hard work and dedication of all employees over the past year.
The Board Chairman of the Simba Group of Companies, Dr. Patrick Bitature, who was also in attendance in a speech to the employees appreciated the dedication and hard work exhibited by the staff in the previous year.
He wished them a successful and prosperous year ahead.
Picture above: Dr Patrick Bitature at the Smba telecom oulet in Kampala during the 2022 end of year propomotion.
Simba Telecom was established in 1998 becoming the biggest mobile phone retailer in East Africa, with over 100 retail outlets, and is also the largest airtime distributor in the region. Simba Telecom was the launch distribution partner for the South African telecoms network MTN in Uganda, having built a formidable distribution network across the country.
