Mobile Value Added Service Market is projected to rise at a CAGR of 14.9% through 2034

As per a recent study conducted by Fact.MR, a prominent provider of market research and competitive intelligence, the global Mobile Value Added Service Market is valued at approximately US$ 880.4 million in 2024. Forecasts indicate a robust compound annual growth rate (CAGR) of 14.9% through 2034, with the market anticipated to exceed a valuation of US$ 3,522.6 million by the end of that period.

Intense competition among smartphone manufacturers has led to reduced prices, consequently driving up the adoption of mobile phones in emerging economies with lower-income demographics. This trend is particularly advantageous for the mobile value-added service market.

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Top Companies are
Alphabet Inc., Amazon.com Inc., Apple Inc., Baidu Inc., Comverse Technology Inc., Gaana.com, Gemalto, Google LLC, InMobi, Kongzhong Corp, Mahindra Comviva, Mobily, One97 Communications Ltd., OnMobile, Vodafone Group Plc.

Market Segmentations
By Platform: Short Message Service, Interactive Voice and Video Response, Wireless Application Protocol, Unstructured Supplementary Service Data
By Application: Consumer, Enterprise, Network Provider
By Device Type: Mobile Phone, Tablet PC, Laptop or Data-Card, Others
By Vertical: BFSI, Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, Others
By Region: North America, Europe, Latin America, East Asia, South Asia and Oceania, Middle East and Africa

Technological advancements like virtual reality (VR), augmented reality (AR), and high-definition video streaming are critical for the progress of the mobile value added service market. The enhanced connectivity enables businesses to develop and offer better and more interactive MVAS offerings that elevate user experiences.

Key Takeaways from the Mobile Value Added Service Market Study

• The global mobile value added service market attained a value share of US$ 530.6 million in 2019.
• East Asia is projected to account for a share of 36.5% in 2024. By 2034, the region is anticipated to acquire a market share of 38.4%. The regional market value is expected to reach US$ 1,352.7 million by 2034.
• North America’s market is estimated to attain a value of US$ 1,025.1 million by 2034. The region is projected to be led by the United States.
• The wireless application protocol segment is projected to acquire a revenue share of 31.5% in 2024.
• Network providers significantly contribute to the overall market for mobile value added services. The segment is anticipated to command a share of 62.9% in 2024.

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Competitive Landscape

Leading market players are emphasizing the development of compact and cost-effective mobile value added services to gain more customers. Furthermore, active players in the mobile value added service market are attempting to attract additional customers. In addition to this, leading players in the market are focusing on inorganic growth strategies like strategic mergers and acquisitions, and collaborations with technology partners to enhance their offerings and reach.

Latest Market Developments

• In 2023, Google unveiled a new range of AI-powered features in its translation application at its Paris virtual event. These new features consist of more contextual translation options with examples and descriptions, an augmented-reality translation feature via Google Lens, and a redesigned app for Apple’s iOS operating system.
• Deutsche TeleKom, Ericsson, and Samsung, in June 2021 successfully executed a 5G end-to-end (E2E) network slicing pilot. This trial was conducted on Samsung S21 commercial equipment, which is combined with Virtual Reality headset at Bonn lab of Deutsche Telekom.

The network provider’s market share is poised to ascend, projected to increase from 62.9% in 2024 to 63.3% by 2034, with an impressive Compound Annual Growth Rate (CAGR) of 14.9%. The segment is forecasted to achieve a substantial market valuation of US$ 2,229.8 million by 2034.

This growth is fueled by the escalating adoption of Mobile Value-Added Services (MVAS) by network providers. They leverage MVAS to fortify customer relationships, reduce acquisition costs, and mitigate customer churn rates, contributing significantly to the segment’s expansion.

Simultaneously, the enterprise segment is expected to experience robust growth with a CAGR of 14.6% through 2034. The surge is driven by a growing number of enterprises integrating MVAS to enhance operational efficiency and customer engagement. Utilizing MVAS, enterprises seek to improve communication, receive real-time updates, personalized offers, and transaction notifications.