Marketing Automation Market's CAGR of 12.3% Propels Growth to US$ 15.7 Billion

The market for marketing automation is expected to grow at a compound annual growth rate (CAGR) of 12.3% from 2022 to 2032. According to estimates, the market share of marketing automation would increase from US$ 4.3 billion in 2021 to US$ 15.7 billion by 2032.

The market for marketing automation is anticipated to increase considerably through 2027 due to the rising use of mobile phones. The marketing automation industry forecast is shifting as digitalization develops, making customer retention and sales creation more crucial.

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The usage of mobile devices, growing internet penetration, and the digitization of enterprises have all contributed to a considerable increase in the need for marketing automation solutions. A well-informed advertising strategy, the need to retain consumers for corporate growth, and the growing need for targeted advertising are some of the main factors expected to propel the development of marketing automation.

In addition, the market for marketing automation is anticipated to grow as a result of the growing need for business automation and insights, the growing usage of IoT devices, and the rise in big data and data analytics solutions.

Key Market Players

• Adobe
• Hubspot
• Salesforce
• SAS
• Oracle
• Acoustic
• Act-on Software
• SendinBlue
• Activecampaign
• Simplycast

According to a marketing automation industry research, the COVID-19 lockdown scenario caused many organizations, including SMEs and major businesses, to increase their marketing expenditures both during and after the virus outbreak. The COVID-19 pandemic has had an influence on the marketing automation market, which has positively impacted market growth.

The COVID-19 worldwide pandemic has caused changes in advertising, marketing, promotional, and media spending, forcing companies and brands to reconsider their current and upcoming marketing and advertising campaigns in order to maintain a steady flow of income.

Business structures are starting to incorporate marketing automation, and as the number of IoT-connected devices rises, so too is the usage of automation expected to expand and change. Marketers may optimize and automate operations across the marketing spectrum by utilizing marketing automation and artificial intelligence (AI). The increased market potential for marketing automation are mitigating the pandemic's negative effects.

The number of marketing channels available to reach end customers is expected to increase, which will fuel growth in the marketing automation sector.In the current digital landscape, companies employ novel and inventive approaches to connect with and sway their potential customers. An rise in marketing channels is indicative of increased data and information production.

Gaining insight into the brand preference of the consumer increases the likelihood of reaching out to the correct person. The growth of marketing channels has made it easier for marketers to interact with their customers, which has propelled the market for marketing automation.

According to a study on the adoption patterns of marketing automation, there has been an increase in the usage of SMAC technology. As a result, businesses now need more strong security and privacy measures to avoid breaches. Failure to address these issues might have a detrimental effect on the success of digitalization.

Client data is more susceptible to hacking as it expands in volume due to an increase in security and privacy flaws. Data security and privacy are important issues that need to be properly addressed.

Aside from account hijacking, insider threats, malware injections, unsecured Application Programming Interfaces (APIs), shared vulnerabilities, and data loss, cloud-based marketing automation software also poses security problems. The enterprise's data security and competitive business position may be compromised by these security issues over unauthorized data access, which might also impede the expansion of the sale of marketing automation.

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Competitive Landscape

A lot of businesses are concentrating on leveraging digital channels to keep customers, and throughout the epidemic, there has been a steady increase in demand for marketing automation.

The top companies are concentrating on growing their portfolios and strengthening their worldwide footprints using inorganic marketing techniques including partnerships, investments, and acquisitions as well as strategic launches to modify their offerings. These suppliers help boost revenue since they have a vast client base, a wide geographic reach, and efficient distribution networks.

Key Segments

• By Component :
• Software
• Services
• By Application :
• Campaign Management
• Email Marketing
• Lead Nurturing and Lead Scoring
• Social Media Marketing
• Inbound Marketing
• Analytics and Reporting
• Other Applications (Site Tracking, Activity Tracking, and Sales Conversion Tracking)
• By Deployment Type :
• On-premises
• Cloud
• By Organization Size :
• Small and Medium-Sized Enterprises
• Large Enterprises
• By Vertical :
• BFSI
• IT and Telecom
• Travel and Hospitality
• Healthcare and Lifesciences
• Retail and Consumer Goods
• Education
• Media and Entertainment
• Manufacturing
• Other Vertical (Government, Logistics and Transportation, Automotive, and Energy and Utilities)
• By Region :
• North America
• United States
• Canada
• Europe
• United Kingdom
• Germany
• France
• Italy
• Spain
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• Australia and New Zealand
• Rest of Asia Pacific
• Middle East & Africa
• United Arab Emirates
• Kingdom of Saudi Arabia
• South Africa
• Rest of Middle East & Africa
• Latin America
• Brazil
• Mexico
• Rest of Latin America

As businesses seek to enhance efficiency, customer engagement, and ROI, marketing automation technologies play a pivotal role in automating repetitive tasks, personalizing customer interactions, and analyzing marketing performance. The forecasted expansion underscores a shift towards data-driven strategies and digital transformation initiatives, empowering organizations to leverage advanced tools for targeted marketing campaigns and improved operational outcomes. As the market continues to evolve, marketing automation is poised to redefine how businesses engage with consumers, driving innovation and competitiveness in the global marketplace.