How Indian Businesses Can Grow Sales with Facebook Shops and Live Commerce

In today's fast-changing digital marketing landscape, social media marketing is no longer a nice-to-have but a necessity. For Indian businesses, particularly small and medium enterprises (SMEs), messaging platforms such as Facebook, Instagram (both part of the Meta platform) and Messenger and WhatsApp are no longer merely for likes and shares – they have become robust sales channels. Among the best contemporary strategies, some of the most successful incorporate social commerce and social media marketing together with lead generation to produce results. How you incorporate them is outlined below.

The strength of social commerce and social media marketing

Indian consumers are increasingly social first, mobile first and video first. In a Meta-commissioned study, 8 out of 10 Indian consumers use social media to search for products, and 96% of those searches happen on Meta's platforms. That says it all: social media marketing can no longer view the platform as an awareness tool – it needs to drive discovery, conversation and purchasing.

Take the Facebook Shop idea:

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