Global Matcha Tea Market Sales are Forecasted to Reach US$ 6.86 billion By 2033

The global matcha tea market, as reported by Fact.MR, is valued at US$ 2.67 billion in 2023. Worldwide sales of matcha tea are forecasted to increase at 9.9% CAGR and reach US$ 6.86 billion by the end of 2033.

The term “matcha” refers to high-quality green tea powder. It has higher levels of caffeine and antioxidants than regular green tea since it is grown and prepared differently. Due to its high antioxidant content, matcha has been linked to a number of health benefits, including a decreased risk of heart disease, increased alertness, relaxation, and weight loss. Another wonderful component for the skin is matcha. Antioxidants may also improve skin suppleness and reduce acne.

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The matcha tea industry is growing because to consumers’ growing interest in leading healthier lifestyles and the health benefits of bottled tea. For example, matcha tea helps people lose weight, decreases cholesterol, relieves headaches and physical discomfort, and lowers their risk of heart attacks.

The prevalence of chronic illnesses has increased consumer demand for healthful food and beverage products. The antioxidant properties and high vitamin content of matcha have led to a rise in its global usage. The market is also expected to rise over the course of the forecast period as a result of an increase in consumers who are becoming health-conscious and a greater understanding of the benefits of matcha components.

Matcha Tea Market — Key Findings
Unsweetened matcha tea variant is projected to experience double-digit CAGR through 2025.
Matcha tea in the form of stand up pouches remains highly sought after among consumers.
Ginger, coconut, and chocolate are popular flavored variants of matcha tea.
Gains in matcha tea market remain concentrated in Asia Pacific.
North America will constitute significant market share during the forecast period.

Matcha Tea Market — Key Driving Factors
Demand for wellness teas from patients suffering from chronic diseases such as diabetes is boosting the demand for matcha tea.

Greater health awareness of consumers will continue to fuel the demand for matcha tea through 2025.

Consumers in Asia Pacific prefer matcha tea over green tea which is complementing the market growth.

Initiatives by key manufacturers to offer customized matcha tea is adding to its popularity.

Matcha Tea Market — Key Restraints
Global match tea market is still in nascent stage thereby limited knowledge of new entrants is hampering market growth.

Low consumer awareness in developed regions will obstruct the growth of matcha tea market.

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Competitive Landscape
Major players profiled in this Fact.MR study include, but are not limited to, Tata Global Beverages Ltd., Unilever PLC, ITO EN Ltd., Starbucks Corporation, Nature’s Way Products, Tenzo Tea, Green Foods Corporation, Encha Organic Matcha, AOI Tea Company, and Vicony Teas Company.

Majority of leading players opt for product launches to fortify their position in global matcha tea market. For instance, Starbucks introduced their new spring products collection (2019) and lower price range product called ‘matcha hack’ (2018) as part of their key strategic agenda.

Recent News
In 2022, the premium Matcha green tea producer AIYA Matcha introduced The Matcha Infused Tea Collection. Three of the best Japanese green teas in the assortment are Organic Matcha Filled Gyokuro, Organic Matcha Filled Sencha, and Organic Matcha Filled Genmaicha.

In January 2022, Aiya America introduced their Matcha Infused Tea line. Customers can enjoy a unique and alluring tea-tasting experience with three premium Japanese green teas in the collection: Organic Matcha Infused Sencha, Organic Matcha Infused Gyokuro, and Organic Matcha Infused Genmaicha.

Key Segments of Matcha Tea Industry Research
By Product Type :
Unsweetened
Sweetened
Flavored

By Nature :
Organic
Conventional
By Packaging :
Cartons
Sachets
Stand Up Pouches
Tins

By Sales Channel :
Direct
Indirect
Modern Trade
Convenience Stores
Online Retailers
Retail Formats

By Region :
North America
Latin America
Europe
Asia Pacific
Middle East & Africa