Automation Testing Market Outlook, Share, Trends And Forecast 2030

According to the Market Statsville Group (MSG), the Global Automation Testing Market size is expected to grow from USD 24.1 billion in 2022 to USD 160.4 billion by 2033, at a CAGR of 18.8% from 2023 to 2033.

The demand for testing process automation, solutions for a better customer experience, and an increase in the use of cutting-edge AI-enabled technologies for software testing environments are driving the growth of the automation testing market. However, the market's expansion in the upcoming years is projected to be hampered due to the growing complexity of implementing the switch from manual to automated testing. Artificial Intelligence (AI) and Machine Learning have been the main forces behind the shift toward automation testing (ML). As it shortens the test lifecycle, AI is becoming more and more important in testing.

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Global Automation Testing Market Dynamics

DriversGrowing Adoption of Advanced Technologies

Due to the rapid development of present technologies like the Internet of Things (IoT), Artificial Intelligence (AI), and machine learning, the automated testing industry has a strong opportunity to assess a variety of cutting-edge technical endpoint interfaces. In recent years, rule-based software has been used to manage the majority of commercial processes. Software testing is in high demand as digital transformation quickens. In order to innovate, automate procedures, save money, and gain a competitive advantage, many organizations are integrating IT into their business systems. Some technologies powering digital transformation include big data, cloud computing, business analytics, and artificial intelligence. IT solution implementation requires a large financial investment, and any system bugs or outages can cost businesses dearly in terms of revenue and reputation. The software operations must therefore be flawless and efficient. Software upgrades fall under the same category. Therefore, automation testing is necessary to ensure that the software operates as intended. Additionally, increased Industry 4.0 technology and the growing adoption of 5G are augmenting the market’s growth. Nowadays, automated testing depends on continuous delivery, accelerating release cycles, expanding test coverage, and ensuring high-quality releases.

Scope of the Global Automation Testing Market

The study categorizes the automation testing market based on testing type, endpoint interface, service, and end-use area at the regional and global levels.

By Testing Type Outlook (Sales, USD Billion, 2019-2033)

  • Functional Testing
  • Non-Functional Testing

By Endpoint Interface Outlook (Sales, USD Billion, 2019-2033)

  • Web
  • Embedded Software
  • Desktop
  • Mobile

By End Use Outlook (Sales, USD Billion, 2019-2033)

  • Banking, Financial Services, and Insurance (BFSI)
  • Defense and Aerospace
  • Automotive
  • Healthcare
  • Others

By Service Outlook (Sales, USD Billion, 2019-2033)

  • Advisory and Consulting
  • Implementation Services
  • Support and Maintenance
  • Others

By Region Outlook (Sales, USD Billion, 2019-2033)

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • Italy
    • France
    • UK
    • Spain
    • Poland
    • Russia
    • The Netherlands
    • Norway
    • Czech Republic
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
    • Malaysia
    • Thailand
    • Singapore
    • Australia & New Zealand
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Argentina
    • Colombia
    • Rest of South America
  • The Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa
    • Northern Africa
    • Rest of MEA

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Functional Testing segment accounts for the largest market share by the size of the testing type

Functional testing dominates the market in terms of revenue and adoption. Functional testing involves testing the functional requirements of software applications to ensure that they are working as intended. This type of testing is critical to ensuring that software applications meet the user's needs and function properly. Functional testing is widely used across industries, and the demand for functional testing services and tools has been steadily increasing. While non-functional testing is important, it is typically a smaller part of the overall testing process and is often conducted after functional testing has been completed.

North America is projected to account for the highest market share by region

Based on the regions, the global Automation testing market has been segmented across North America, Asia-Pacific, Europe, South America, and the Middle East & AfricaAccording to regional analysis, the market in North America represented the largest revenue share in the global automation testing market due to the region's growing emphasis on the highest level of security and their adoption of cutting-edge technologies, particularly in the United States and Canada. The popularity of smart consumer electronics in the United States is rising, boosting market revenue growth. Smart consumer gadgets include software, operating systems, and online applications. Over the course of the projection period, it is anticipated that as smart consumer devices become more widely utilized, demand for test automation services will increase in the region. Due to the increasing adoption of automation testing across numerous industry verticals across various nations throughout the region, especially in China, Japan, India, and Australia, is anticipated to drive the market the forecast period. This region's large economies, particularly China and India, have a sizable customer base. Additionally, numerous governments in this region are launching initiatives to hasten the uptake of cutting-edge technologies like machine learning, artificial intelligence (AI), the Internet of Things (IoT), cloud-based services, and web and mobile apps, which is driving up demand for automation testing tools in this area. 

Key Market Players in the Global Automation Testing Market

The Automation testing market has a significant competitor and extremely cutthroat in the sector are using strategies including product launches, partnerships, acquisitions, agreements, and growth to enhance their market positions. Most sector businesses focus on increasing their operations worldwide and cultivating long-lasting partnerships.

Major market players in the global Automation testing market are:

  • IBM Corporation
  • Micro Focus International plc.
  • Capgemini SE
  • Tricentis USA Corp
  • SmartBear Software Inc.
  • Parasoft Corporation
  • Cigniti Technologies Limited
  • Keysight Technologies Inc
  • Invensis Technologies Pvt Ltd
  • Sauce Labs Inc.
  • Afour Technologies
  • Invensis Technologies
  • QA Mentor
  • Testim.Io
  •  Codoid
  • Mobisoft Infotech
  • Infostretch
  • Thinksys
  • Astegic
  • Cygnet Infotech
  • Qualitykiosk
  • Qasource

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