6 Technologies To Add Interactivity To Your Exhibition Booth

Technology is reshaping the world for Exhibition Booth . This is how you grab attention and engage visitors. Exhibitors are looking for innovative custom exhibition stands that use technology such as AR, VR and others. When so many new technologies come out, it can be difficult to choose the best technology for your stand. To help you make an informed decision, we have researched six technologies which will work with most stand designs.

Virtual Walls:

The addition of motion-sensing walls to the booth wall creates interactive experiences. You can create a digital experience for your visitors by using LED screens and projectors.

Virtual walls have many advantages.

• Visitors can test the product at their interface. Visitors can virtually write, draw, or touch products.
• Create virtual clothes if you sell clothes. You can use this to engage visitors and let them see your product from all angles.

Adding virtual walls to the booth can be a great way to draw in many attendees.

AR & VR:

Adding Augmented Reality (AR) and Virtual Reality in the booth can create endless possibilities to capture the audience’s attention and connect them with your brand. You can improve your VR and AR activities by:

Gamification:

The best way to engage your visitors is by transforming your brand information into a game.

When attendees have a positive experience, they are more likely to remember the brand. Gamification at booths is not only educational and entertaining, but it also helps get valuable leads and data from customers.

Gamification could change the game for any business, as users are more likely to be engaged with the brand even after leaving the booth.

Product Demonstrations

You can better showcase your products and services by incorporating AR/VR technologies into the booth. Visitors can use AR to interact with virtual products and animations and get a better understanding of what you offer.

You can give attendees a brand experience in a virtual world. This technology educates and engages visitors about the uniqueness of the products. AR and VR modernize exhibition stands and make product demonstrations more effective.

Projection-Mapping:

Advertising and top companies already use projection mapping. This innovative technology transforms static products into dynamic visual projections. This project will virtually show off anything from small objects to large military ships.

Benefits of Project Mapping

• Data collection for future marketing strategies
• Increase your social media presence
• Telling the Brand Story Effectively

Interactive Floor:

Have you ever taken notice of the floor on which you walk? This technology may be the least well-thought-out but shows products beneath your feet.

When visitors walk across your floor, they will feel physically and emotionally connected to the brand. Ask your exhibition stand builder for some cube-shaped sensors and LED lights that will change color when visitors walk on the floor.

Beacons:

Beacons, also known as smartwatches, could be your secret weapon. They are tiny wireless transmitters that send signals to smartwatches, smartphones, or other Bluetooth devices close to them.

Sending attendees relevant information, such as promotional codes, discount coupons, and current deals, will allow them to connect easily.

These devices can also be used to collect data about passers-by, which will help you refine your marketing strategy. Each beacon has a unique ID number so that when it sends signals to smart devices, it sends information on the beacon belonging to the particular brand.

These devices can transform your stand into an interactive digital hub, giving clients valuable information.

Digital displays:

Combine transparent LCD screens with digital glass to create a booth. Digital booths, unlike traditional displays, can be updated with new colors and sounds to give it a dynamic and fresh look.

A digital glass can be added to give attendees multi-touch capabilities. Users can use their fingers to touch screens in digital presentations and see the features.

Final Words:

It takes a lot to get people into the booth. It can be challenging to engage them, but you can do it with the right technology.

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