Presentation Folder Printing 101: What You Need to Know

With custom presentation folders, you can ensure that your customers remember your contact information. They can be printed in different styles and colors. Thus, you can get one that suits your business or individual requirements.  Moreover, with customized folders, you can transfer crucial documents without risk of damage.

However, when you print presentation folders, you need to ensure they stand out. Here are some of the things you should consider for your presentation folder printing.

• Know Your Audience

The first thing you need to do is to learn about your potential audience. It is essential to keep their requirements in mind while designing the presentation folder. Consider what you would like to communicate to them with your message and how it has to be presented in the folders.

If your potential audiences are able to discover the answer to their queries or find out what they require with just one glance at your customized pocket folder, it will speak a lot about your commitment to offering quality services. So, consider the interest of those receiving your pocket folder printing. Deliver a meaningful experience that will leave your customers wanting to know more about your brand.

• Add Design Elements

If you want to spruce up your short run folder printing, add a few design elements, such as stripes at the top of the folder. Introducing aspects of the logo and brand into the folder can reinforce our brand message and create attractive designs.

Make the design of the folder livelier with some stylish shapes. It will give you something eye-catching and timeless. Try choosing a quirky pattern for the folder. However, make sure whatever you are choosing complements the whole design and keeps the contents of the folder interesting.

• Use Images the Right Way

You can make a more considerable impact with a presentation folder but should not be amplified. A few images can get the job done. Try to showcase your completed projects or add a professional portrait of your team. Also, you can talk about a competitive advantage.

However, if you are using images for your presentation folder, make sure that you hire a professional to click them for you. This ensures that the photos look their absolute best. It never hurts to show your customers that you mean serious business. No matter what you do, keep it simple for the photos to pop.

• Use Both Sides of Your Folder

With printed presentation folders, you can make the most of the frontier and back portion to make sure it stands out. Make a striking impression by extending a large graphic or image across the entire folder, creating seamless visual symmetry.

Lay it out on the folder templates to ensure your artwork is printed on it just as you want it.  Cross-check that the pieces are fitting together before sending out the design for printing. Another great idea is to maintain the same branding element on both sides to make it look crisp and professional.

• Use Your Company Logo

Simplicity is always a good idea. Use your brand logo for an attractive custom presentation folder that will get people to talk about your business. In case you have a colorful brand logo, get it printed on paper stock. This will keep it vibrant.

However, if the logo is a little eccentric, consider white space. It ensures the logo is still the focal point of the folder and sticks out. To give your folder a professional look, choose a tricolor printed standard folder. Remind your target customers who you are with a presentation folder with a bold logo. It will leave an unforgettable impression.

• Opt for Consistent Branding

Maintain consistent branding with every folder of marketing material you create. Try using the same colors, fonts, and logos on all the promotional items for your customers to recognize your business without any hassle. With consistent branding, you can remind your customers who you are and what you do. It will also help in building trust between your potential customers and your brand.

• Select the Colors Carefully

A pocket presentation folder is an efficacious way to communicate the image and professionalism of your brand. Choose the color palette carefully for your presentation folder as it has a big impact on the visual impression it creates. It is better to consider one or two colors to make your logo on the presentation folder stand out.

In case you need help with choosing the right color, try checking out what your competitors are doing. Choose colors that evoke the right sentiment. Oranges and yellows are inspiring and grays and blues exude a calming feel.