Nutraceuticals Market Supermarkets and Hypermarkets Expand Offerings

Nutraceuticals market size was valued at USD 472.7 Billion and is expected to reach USD 1085.4 billion in 2032. This market is estimated to register the highest CAGR of 8.9% from 2023 to 2032. 

These products, derived from natural sources, are used to improve general health, manage symptoms, and prevent chronic diseases. Nutraceuticals are categorized based on their origin, pharmacological properties, and chemical composition. The primary categories include functional foods, dietary supplements, and pharmaceuticals.

The market for nutraceuticals is driven by increasing consumer awareness about health and wellness, the rising incidence of lifestyle-related diseases, and the growing aging population. 

The demand for functional foods and dietary supplements is expected to rise significantly over the forecast period, fueled by their role in managing cardiovascular disorders, malnutrition, and overall health enhancement.

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Key Market Segments

By Type

• Dietary Supplements

• Functional Beverages

• Functional Food

By Form

• Capsules & Tablets

• Liquid & Gummies

• Soft Gels

• Powder

• Other Forms

By Sales Channel

• Specialty Stores

• Supermarkets/Hypermarkets

• Convenience Stores

• Drug Stores/Pharmacies

• Online Retail Stores

• Other Sales Channels

By Type Analysis

Prebiotics are Driving the Domination of the Functional Foods Segment in the Nutraceuticals Market The functional food segment dominates the nutraceuticals market, driven by the rising demand for prebiotics and probiotics, especially post-pandemic, and their growing use in sports nutrition and confectionery.

By Form Analysis

Tablets and Capsules are the Dominating Forms of Nutraceuticals Tablets and capsules remain the preferred form for nutraceuticals due to their ease of use and ability to mask unpleasant tastes, with liquids and gummies also gaining traction, particularly among active individuals and athletes.

By Sales Channel Analysis

Online Retail Marketplaces are Mostly Popular Among the Customers for Nutraceuticals Online retail marketplaces lead in nutraceutical sales due to convenience, competitive pricing, and diverse product offerings, while supermarkets/hypermarkets continue to grow, driven by increased health consciousness and demand for antioxidant-rich foods.

Key Players

• Herbalife Ltd.

• Nestle S.A.

• Danone

• Amway Corporation

• Archer Daniels Midland Company

• Innophos

• GlaxoSmithKline Plc

• Royal DSM N.V.

• Abbot Laboratories

• Arkopharma Laboratories S.A.

• Bactolac Pharmaceuticals, Inc.

• Other Key Players

Drivers

Increasing Health Awareness is Driving the Nutraceuticals Market Growth Rising health consciousness and a willingness to spend on well-being are boosting the nutraceuticals market, with consumers increasingly opting for functional foods and dietary supplements to enhance physical and immune health.

Restraints

Complex Framework Regulations are Hindering the Nutraceuticals Market Growth Stringent and diverse regulatory frameworks across different regions pose significant challenges to the commercialization of nutraceutical products, limiting market expansion and harmonization efforts.

Opportunities

Growing Investments in R&D are Opening New Avenues in the Nutraceuticals Market Manufacturers' increased investment in research and development is enhancing product quality and innovation, driving the rapid evolution of nutraceuticals, especially in functional beverages and dietary supplements.

Challenges

Addressing Antibiotic Resistance with Nutraceutical Products The overuse of antibiotics has led to resistant pathogens, highlighting the need for diverse and effective nutraceuticals to boost immunity and overall well-being, presenting both a challenge and an opportunity for the industry.