Global Citronella Oil Market is Forecasted to Reach US$ 180 million by 2033

The global citronella oil market would reach a valuation of US$ 110 million in 2023. It would further expand at a CAGR of 5% during the forecast period. In 2033, the global market is likely to generate a revenue of US$ 180 million.

Citronella oil is gaining high popularity in cosmetics and perfume industries worldwide. Due to its pleasant scent and antimicrobial properties, it is highly preferred by these industries.

It would further lead to increasing demand for citronella oil from perfume manufacturers. A few manufacturers are embracing natural ingredients, including citronella oil to keep up with the sustainability trend.

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Key Takeaways:
Europe currently holds around 40% of share in the global citronella oil market.
The USA is set to account for the lion’s share in the North America citronella oil market by 2033.
Germany is likely to dominate the Europe citronella oil market between 2023 and 2033.
Based on distribution channel, online sales segment would expand at a CAGR of 4.5% during the forecast period.
By source, the natural citronella oil category currently holds 60% of share in the global citronella oil market.

According to IOP Science, citronella oil will be used as a substitute for traditional components in the synthesis of perfume as it is natural and safe. On the other hand, Clensta, an India-based start-up selling home and personal care products, recently launched citronella essential oil.

As per the company, its new product is made with natural and pure ingredients that were handpicked. It also did not add any toxic chemical to the product to refine its fragrance.

Consumers are becoming increasingly conscious of the ingredients they put on their bodies. It will lead them to opt for organic and natural solutions instead of chemical based ones. This shift in terms of preference toward sustainable solutions will further drive demand for citronella oil.

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Aromatherapy has become immensely popular all over the globe in recent years. Millennials are looking for natural ways to improve their physical and mental health. Citronella oil is extensively used in aromatherapy due to its anti-inflammatory and anti-bacterial properties.

The oil is further used to reduce stress, soothe headaches, and help with relaxation. As modern consumers turn to aromatherapy as an alternative to traditional treatments, demand for citronella oil will rise by 2033.

Demand for natural citronella oil is increasing due to its unique and sustainable properties. These features would make it a great choice for repelling mosquitoes and other insects.

Production of natural citronella oil has less environmental impact than synthetic varieties. It makes it an attractive option for numerous consumers. Its ability to blend with other oils such as lemongrass and eucalyptus, further increases its popularity.

Europe market for citronella oil would show strong growth in the next ten years. It is due to increasing demand for natural mosquito repellents and growing concerns over the side effects of chemical repellents.

Presence of leading manufacturers in Europe and easy availability of citronella oil-based products in the region would further drive demand. Favorable environmental impact of citronella oil is also expected to fuel its demand in the region.

Market Segmentations:
By Source : Natural, Organic
By Form : Absolute, Concentrates, Blends
By Application : Therapeutics, Aromatherapy, Food & Beverages, Cosmetics, Toiletries, Fragrances, Cleaning & Home, Others
By Distribution Channel : Modern Trade, Franchise Outlets, Specialty Stores, Online
By Region : North America, Europe, Asia Pacific, Latin America, Middle East & Africa

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Key Companies Profiled in This Report
Synthite
Young Living
Van Aroma
Karimun Kencana Aromatics
Greenleaf Extractions Pvt Ltd.
Bio Extracts private Limited
DoTERRA International
Aromaaz International
Lionel Hitchen Limited
Green Fields Oil Factory
Plant Therapy
Aksuvital Natural Products

Competitive Landscape
Manufacturers of citronella oil are focusing on investing in research and development to expand their product portfolios. They are also aiming to adopt strategies such as mergers and acquisitions to increase their market presence. Branding and marketing campaigns are being used to create awareness of their products and to reach new customers.

For instance,
In September 2022, Robertet introduced e-Robertet. It is a platform for selling organic essential oils tailored for business users.
In July 2022, doTERRA declared that it is extending its activities in India as part of its worldwide expansion. DoTERRA’s regional headquarters for all South Asia will now be located in this area.