Sunless Tanners Market Growth, Trends & Forecast by Fact MR

The global sunless tanners market (선리스 태너스 마켓)is valued at $1.59 billion in 2023 and is projected to grow at a CAGR of 5.3% from 2023 to 2033. The use of self-tanning products helps reduce the risk of skin cancer, as they provide a bronzed appearance without exposure to harmful UV rays. In 2022, women held a 65.1% share of the global market. Additionally, a POPSUGAR Beauty post from July 2021 noted that around 60% of women in the United States frequently use sun tanners.

Key Takeaways from Market Study

The global sunless tanners market reached a size of $1.51 billion in 2022 and is projected to grow at a CAGR of 5.3% through 2033, reaching a valuation of $2.67 billion by the end of the forecast period. The demand for creams and lotions is expected to expand at a CAGR of 5%, reaching $1.11 billion by 2033. In 2022, the United States market alone was valued at $402 million.

Regionally, demand for sunless tanners in China is anticipated to rise at a CAGR of 7.7%, reaching a market value of $131 million by 2033. The market in Japan is projected to advance at a CAGR of 4.3% through 2033, while sales in Germany are forecasted to grow at a CAGR of 5.1% from 2023 to 2033.

Low Oil Content of Sunless Tanning Lotions Contributing to Their Popularity

As per this Fact.MR report, self-tanning lotions held a 55.1% share of the global market in 2022. Increasing number of product offerings by various brands is estimated to generate profitable opportunities for them over the decade. Self-tanning lotions are becoming popular among the youth across geographies due to their low oil content.

List of Key Companies Profiled in The Report

• Johnson & Johnson Services, Inc.
• Clinique Laboratories, LLC
• Crown Laboratories, Inc.
• Bayer Consumer Health
• Bali Body Pty Ltd.
• Groupe Clarins
• Dennis Gross Skincare LLC
• Edgewell Personal Care Company
• Decleor
• Others

Recent Industry News

Keeping abreast of recent industry news is crucial for stakeholders in the sunless tanners market. The industry has witnessed notable partnerships, product launches, and marketing campaigns that have significantly influenced market dynamics. From celebrity collaborations to the introduction of breakthrough technologies, these developments have added layers of excitement and innovation to the market. By staying informed about the latest happenings, businesses can adapt their strategies to remain competitive and address the evolving needs of consumers.

More Valuable Insights on Offer

Fact.MR, in its new offering, presents an unbiased analysis of the sunless tanners market, presenting historical demand data for 2018 to 2022 and forecast statistics for 2023 to 2033.

The study divulges essential insights into the market based on product type (body tanners, face tanners), product form (creams & lotions, gels, sprays, oils, serums, mousses, mists, drops, wipes), skin type (normal, dry, oily, combination, sensitive), ingredient (conventional or inorganic, organic or natural), application (men, women, unisex), and distribution channel (supermarkets/hypermarkets, convenience stores, brand outlets, online sales), across five major regions of the world (North America, Europe, Asia Pacific, Latin America, and the MEA).

Competitive Landscape in the Sunless Tanners Industry

Players in the sunless tanners industry employ diverse strategies, from efficient supply chain management to product innovation, to achieve their objectives and cater to consumer demands.

Within the sunless tanners industry, companies are implementing various strategies to achieve their objectives. These strategies encompass effective supply chain management, stringent quality control, and fostering innovation. The market is characterized by a mix of well-established cosmetic industry giants alongside medium- and small-sized enterprises, contributing to a diversified market. Market participants consistently strive to align with consumers' evolving preferences by staying updated with the latest developments in this dynamic sector.

An exemplar of industry innovation can be seen in the partnership between Cosmopolitan and Devoted Creations in August 2021. This collaboration aimed to introduce a line of vegan and cruelty-free tanning creams under the CosmoSun brand. The product line includes Liquid Sunshine Tanning Water, Overnight Sunless Lotion, Sun Lotion with Shimmer, Quick Body Bronzer, and Sunless Mousse, showcasing the industry's proactive approach in meeting consumer demands for eco-friendly and ethical products.