Implementing Effective Strategies with Digital Marketing Companies

When was the last time you read an advertisement on the newspaper? Or watch the entire TV commercial in one sitting?

Let’s be honest, it’s been a while.

Businesses no longer rely on traditional methods due to advances in technology. Print production is laborious and expensive. Adopting an internet advertising approach is preferred since it is cheaper, targets a larger population, and allows for real-time data analysis. As a result, a company must have a digital marketing strategy, and a digital marketing company may assist them.

In this article, we will look at some of the most common online advertising approaches and how they could help your business.

What is a Digital Marketing Strategy?

In layman's terms, it's a strategy for online advertising your business. You'd want to stand out from your competition, so you'd do research to learn about your clients and which platforms they use the most. Optimizing your SEO, for example, is a standard digital marketing approach for driving visitors to your company.

Potential clients have discovered new avenues to educate themselves and assess professional service providers, including LinkedIn postings, webinars, and podcasts. Digital approaches and tactics are flexible and adapt swiftly.

Behind the numbers; statistics about Digital Marketing Strategies

There’s a reason why digital marketing companies are in demand. They have knowledge of different online marketing tools and how to outshine their competitors. Some of these statistics might even surprise you -

1) SEO Services: 49% of marketers report that organic search has the best ROI of any marketing channel

2) PPC (Pay per click): PPC ads boost a business’s brand awareness on average by 80%  

3) WordPress: 43.1% of websites are built on Wordpress

4) Google Ads: Online ads have made it easier for 75% of people to find what they were looking for.

5) Email Marketing: 33% of people will open your email only because they find the subject line catchy.

6) Social Media Marketing: Instagram posts generate 23% more engagement than Facebook

Depending on your business needs, a digital marketing company uses some of these strategies to help you stand out from the crowd. Such companies are experts in this domain and can cater to your requirements.

Popular Digital Marketing Strategies

Depending on your business goals, the strategies you'll need may differ. Digital marketing companies employ a team of people that are experts in their respective fields.Some of the most common strategies are as follows -


1) SEO
Known as search engine optimization, this strategy helps increase your brand’s visibility. It helps in optimizing your website and ranking it high on search engine websites like Google. SEO helps drive traffic and improves the overall user experience, that can help boost your authenticity. The secret is to target people who might be interested in your brand.

2) Email Marketing
Email marketing is one of the oldest types of digital marketing, with 87% of firms using it for spreading content. It remains one of the most effective ways for keeping contact with your clients while building relationships that last. This strategy allows businesses to personalize emails by segmenting their customers and generate website traffic.

3) Paid Advertising
While organic marketing may help increase traffic and produce leads, sponsored channels allow you to be more focused and reach new audiences. The beauty of most platforms is that you can set a budget and immediately view the outcomes. Many outlets provide sponsored advertising, including search engines such as Google Ads.

4) Web Development
One of the most popular strategies a digital marketing company will offer is web development. Interestingly, WordPress is a popular choice for creating these websites as it’s SEO friendly, free, easy to learn and customizable. Usually there’s a team of web designers who are knowledgeable and can create a visually appealing website with ease.

5) Social Media Marketing (SMM)
By advertising on Instagram, Facebook and LinkedIn, you can easily target your audience of a specific age group and demographic. Apart from promoting your brand, these platforms can be used to build a community too! With SMM, you can easily send out personalized messages and conduct a competitive analysis.

How to create your Digital Marketing Strategy?
Before reaching out to a digital marketing company for help, there are a few pointers you should keep in mind. The important thing is that you should stick with your core values and understand how your business is solving a user’s pain point.

1) Understand your marketing goals
What are the marketing goals that you’re trying to achieve? Having the answers to such questions will help you create a marketing strategy which best suits your goal. For example if you want a higher website traffic, then you should consider revamping your email marketing strategy.

2) Target Audience
Who is your potential client? Which platform are they most active on? Depending on these questions, your online marketing strategy you create will differ on the platform. For example, reels and short videos work best for Instagram and if your audience is the younger generation.

3) Choose your marketing technique
Are you willing to try a new marketing technique? How often do you want to post content online? Different marketing techniques will yield a different result. In today’s digital world, marketing in various platforms requires a team of experts who can easily do the job for you.

4) Determine how you’ll track these goals
You may believe that choosing objectives over approaches is sensible. Each approach lends itself to certain tracking systems. While some high-level objectives, such as acquiring 10 new customers per month, apply to all aspects of your marketing. Some indicators are simple to measure thanks to modern technology, so use what you can.

Final Words
There’s no harm in sticking to traditional marketing methods. But advertising online reaps more benefits for your business. Reaching out to a digital marketing company to help you strategize a marketing campaign can go a long way. How do you know which company bst suits your needs?

We at OrangeMantra have a team of skilled marketers who can help you build your websites on WordPress, provide SEO services, pay per click management services and much more at reasonable prices. We’re one of the top ranked digital marketing companies and have worked with clients in different domains.

Contact us now to make a mark in the marketing domain!