Snail Beauty Products Market is Estimated to Witness High Growth Owing to Rising Demand for Natural and Organic Skin Care Products
The Global Snail Beauty Products Market is estimated to be valued at US$ 678.4 Mn in 2024 and is expected to exhibit a CAGR of 10% over the forecast period 2024 To 2031.
Naufan Cmi
The snail beauty products market has witnessed tremendous growth in the past decade driven by increasing preference for natural skincare solutions. Snail secretion filtrate (SSF) derived from certain species of snails contains components like elastin, allantoin and glycoprotein that help moisturize, heal wounds and prevent scarring. Products infused with SSF are popularly used for anti-aging, reducing blemishes and brightening the skin. The global demand for organic, toxin-free personal care items has boosted the demand for snail cream, essence and sheet masks.
The Global Snail Beauty Products Market is estimated to be valued at US$ 678.4 Mn in 2024 and is expected to exhibit a CAGR of 10% over the forecast period 2024 To 2031.
Key Takeaways
The Snail Beauty Products Companies are Mizon, COSRX, KENRA Professional, DRAN Co. Ltd., Owlcare Co. Ltd., and Laboratories Portugal S.R.L. Mizon is a leading brand offering a wide range of highly effective serums, essences and moisturizers with SSF sourced from Jeju Island, South Korea. COSRX specializes in sheet masks infused with Jeju island snail secretion and natural botanicals to hydrate and soothe stressed out skin.
The growing awareness about skincare benefits of snail mucin has fueled the demand for snail beauty products globally. Women across age groups actively use these products to tackle fine lines, hyperpigmentation, acne and sun damage. The market expansion has been further boosted by growing popularity of Korean beauty trends on social media.
International beauty brands have also significantly ramped up the global supply of snail beauty products. Products from Mizon, COSRX and Dr. Jart are widely available through e-commerce sites and stores across North America, Europe and Southeast Asia, making these globally recognized brands.
Market Key Trends
One of the Snail Beauty Products Market Trends is the introduction of formulations combining snail extract with other natural ingredients. Players are innovating with product blends of snail mucin and hyaluronic acid, caffeine, propolis, copper peptides, ceramides, etc. designed to deliver synergistic anti-aging benefits. This is expected to further fuel the demand as consumers seek multi-functional skincare solutions.
Porter’s Analysis
Threat of new entrants: Low setup costs and technological barriers makes it easier for new companies to enter the market. However, established brands have strong customer loyalty and distribution networks.
Bargaining power of buyers: Buyers have high bargaining power due to availability of alternatives and ease of switching to other brands. Industry players face pricing pressure to attract and retain customers.
Bargaining power of suppliers: Suppliers of raw materials like snail extracts, plant extracts, and essential oils have moderate power due to availability of substitutes and less switching costs for buyers.
Threat of new substitutes: Threat from new substitutes is moderate as alternative skincare products offering similar benefits are widely available. However, brand loyalty and specialty ingredients provide some protection.
Competitive rivalry: The market is highly fragmented with both global and local players competing on the basis of innovation, quality, ingredients, and pricing.
Geographical Regions
Being an emerging market, value concentration in the snail beauty products market is currently centered around the Asia Pacific region, specifically South Korea, China, and Japan. These countries have a strong cultural emphasis on skincare and are early adopters of new beauty trends.
The fastest growing region for the snail beauty products market during the forecast period is expected to be North America. Increased awareness about the skin benefits of snail secretion among consumers as well as growing popularity of Korean beauty products are driving higher demand. Major market players are also expanding their presence across America through online retail channels and influencer marketing.
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About Author:
Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc.
