E-commerce Accelerates Panthenol Market Growth: Opportunities and Challenges

The global panthenol market was valued at approximately US$ 220 million in 2019. One major driving force has been the growing demand for 'value-added' cosmetic ingredients. From 2019 to 2029, the market will grow at a CAGR of around 5%.

Panthenol, otherwise called provitamin B5, is among the ingredients massively used in the cosmetics and personal care industry. This is a very stable alcohol, readily convertible to pantothenic acid in the skin. There is a broad spectrum of positive properties and associated benefits: panthenol acts both as a humectant and as an emollient; thus, it has important moisturizing, soothing, and protecting effects on the skin. These characteristics make it a versatile and powerful ingredient applied in a wide range of products, from skincare and haircare to pharmaceuticals. The panthenol market has grown progressively due to increased consumer awareness about skincare and the demand for products with proved efficacy.

Panthenol Market: Insights

The panthenol market has been growing due to its multifaceted benefits and wide applications. Since one of the typical features of panthenol is to enhance skin hydration and improve hair texture, it finds a place in the manufacturing of moisturizers, serums, shampoos, conditioners, and even in sun care products. Its soothing properties also make the ingredient quite an excellent option in products targeting sensitive or irritated skin. In hair care products, panthenol makes the hair stronger, more elastic, and shiny. Finally, with the growing trend for the clean beauty movement characterized by the use of naturals and non-toxic ingredients, demand for panthenol has been in an upward trend as it naturally occurs.

List of Key Companies Profiled in The Report

BASF SE
Royal DSM
Yifan Pharmaceuticals
Xinfa Pharmaceutical
Others

Key Developments in the Panthenol Market

Over the past couple of years, a few key developments have altered this panthenol market. Innovative formulations where panthenol is combined with other powerful ingredients such as hyaluronic acid and niacinamide have prolonged its scope of application. Another major development in the market has been the move toward more sustainable and eco-friendly packaging solutions, driven by growing consumer demand for green products. Moreover, e-commerce has given a channel to these niche and indie brands for gaining an audience, thus greatly increasing access to panthenol-containing products and awareness about them. Personal care brands collaborating with dermatologists also helped solidify the reputation of panthenol as a scientifically-backed ingredient. These trends in the panthenol market depict its dynamism and further potential for growth.

Competitive Landscape

The panthenol market is highly concentrated globally, with top players such as BASF SE, Royal DSM, Yifan Pharmaceuticals, and Xinfa Pharmaceutical occupying 50-60% of the market. With the growing demand for panthenol from multiple industries, the companies are increasing their production capacity. For instance, Xinfa Pharmaceutical commissioned a new plant with a capacity of 3,000 tons per year in 2018. Leading companies such as BASF SE are coming up with new products for specialized applications in cosmetics, pharma, and food & beverages. Such market initiatives will be replicated by challengers in the market. Key manufacturers are trying to enhance their position in the market through product innovation and strategic partnerships, seeking geographical and customer diversification.

What is panthenol used for?

Panthenol has a wide range of use in the cosmetic and personal care industry. It is used as an active ingredient in skin and hair care products. It is valued for its moisturizing and healing properties. It may also be included in food and beverages products for provision of additional nutrition. On another account, panthenol is used in tattoo aftercare and male grooming products, particularly in beard-care and shaving goods.

Is panthenol FDA approved?

Yes, panthenol is FDA-approved, which thereby justifies the application of this ingredient in cosmetics and personal care products, as well as food and beverages. This implies that the ingredient is effective and safe.

Is panthenol safe for skin?

Panthenol is regarded as safe for skin applications. It is considered to be one of the best moisturizers and enhancers of the skin's appearance. Due to its healing effects, panthenol is added to many different skincare products.