Impact of Electric Vehicles on the Automotive Wiper Market

Worldwide sales of automotive wipers are predicted to increase at a CAGR of 4.5% from 2023 to 2033. The global automotive wiper market is thus expected to increase from US$ 4.50 billion in 2023 to US$ 6.99 billion by the end of 2033. The automotive wiper market has witnessed a continuous increase in growth due to an increase in global vehicle ownership, improvement of wiper technologies, and growth prospects for the aftermarkets. The market is expected to reach an impressive figure from leading countries such as the United States and Germany by 2033 due to their advanced automotive industry and technological innovations.

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Market Drivers

Growing Global Vehicle Ownership: With vehicle ownership growing continuously, especially in regions like the Asia-Pacific and North America, demand for wipers increased not only in the OEM but also in the aftermarket. Due to regular vehicle maintenance, demand for wipers in the market is recurring in nature, enhancing growth in these regions​.

New Wiper System Developments: The newer the model of vehicle, the more such categories of vehicles come with advanced driver assistance systems like rain-sensing wipers and laser-based debris removal systems. All such features have increased the demand for higher efficiency and durability in wiper systems. Notably, companies like Tesla are innovating with laser-based windshield cleaning systems, which further indicates a shift toward smarter, integrated wiper solutions​.

Specialized and Eco-friendly Wipers: The demand for specialized wipers continues to gain traction. More and more wiper applications are designed for heavy-duty vehicles and EVs. Moreover, the manufacturers increasingly develop wipers made from recyclable materials so that the market becomes greener and more appealing to environmentally conscious consumers​.

Key Companies Profiled

• Valeo
• TRICO
• Robert Bosch AG
• Mitsuba Corp.
• AM Equipment
• B. Hepworth and Company Limited
• Denso Corporation
• DOGA S.A.
• Federal Mogul Motorparts LLC
• HELLA GmbH & Co. KGaA
• Magneti Marelli S.p.A.
• Nippon Wiper Blade Co. Ltd.
• Pilot Automotive
• TEX Automotive Ltd.

Regional Insights

US: The automotive wiper market in the US is likely to see good growth on the back of reaching a value of US$ 1.35 billion by 2033, driven by the huge automotive sector and increasing adaption of electric vehicles in the region. Wiper manufacturers in the US are targeting the implementation of novel technologies to manufacture highly effective systems that can satisfy the demand for conventional and electric vehicles​.

Germany is known for its excellence in engineering in all fields, and here, too, with the strong hub for automotive manufacture, the market for wipers is likely to increase manifold. German manufacturers give safety the main significance in cars by equipping them with top-of-the-range wiper technologies for the latest models, including Bosch's Aerotwin wiper using new materials for improved cutting through the air in water clearance off windscreens to improve visibility in poor weather conditions​.

Challenges

Declining usage of rear wiper is one of the growth constraint factors. It results from reduced installation on specific designs of vehicles. For instance, sedans have angled back windows that prevent filth from settling on them. As such, rear wipers are generally less crucial. In the light of continuous interest in enhanced aerodynamic performance and fuel efficiency, manufacturers of sedans are designing without rear wiper.

High smart windshield replacement costs: Though the demand for smart wipers is getting fast with other new generation technologies for windshields, all this may be partially offset by their high replacement costs. Other than those smart windshields, the accompanying high cost sensors and integrated systems raise the cost of repairs, thus may slow the mark in some markets​.
 
Future Trends

Aftermarket: Much potential is still in store in the aftermarket segment, where more and more consumers have turned to price-friendly solutions for vehicle care. Bosch and Pylon Manufacturing have already entered into this aftermarket with the launch of special wiper blades suitable for off-road and harsh weather conditions​.

Product Innovation and Eco-friendly Solution: With the growing competition in the market, more companies have invested in product innovation to gain a lead differentially. The development of eco-friendly wiper solutions-such as waterless wipers and those derived from other sustainable materials-may be one of the key trends within the next couple of years, with both consumers and manufacturers signaling a greater emphasis on environmental responsibility​.

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Conclusively, the automotive wiper market keeps fluctuating with rising technological innovation, growth in demand for eco-friendly solutions, and further high demand from both OEMs and the aftermarket. Challenges and high costs or even changes in vehicle design may restrict certain segments of the industry; generally, though, the outlook for the market is positive, considering large technological advancement regions like the U.S. and Germany.

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