United States Wine Market Growth, Share, Size & Forecast 2025-2033

The United States wine market size reached USD 76.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 119.5 Billion by 2033, exhibiting a growth rate (CAGR) of 4.6% during 2025-2033.

May 30, 2025 - 13:43
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United States Wine Market Growth, Share, Size & Forecast 2025-2033

Market Overview 2025-2033

The United States wine market size reached USD 76.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 119.5 Billion by 2033, exhibiting a growth rate (CAGR) of 4.6% during 2025-2033.The United States wine market is witnessing significant expansion, fueled by a growing interest in premium and craft beverages, along with an increase in wine tourism.

Key trends include the rising popularity of organic and sustainable wines, as consumers seek quality and authenticity. Major producers are emphasizing unique varietals and regional specialties, while also exploring innovative marketing strategies to engage younger demographics.

Key Market Highlights:

✔️ Strong growth driven by premiumization and craft beverage trends.
✔️ Rising interest in organic and sustainable wine options.
✔️ Increased focus on unique varietals and regional specialties.

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United States Wine Market Trends and Driver:

The United States wine market is experiencing a significant transformation, driven by changing consumer preferences and innovative production techniques. As health consciousness continues to shape purchasing decisions, more consumers are gravitating towards organic and sustainable wines.

This shift reflects a broader trend of environmental awareness among wine drinkers. With a growing emphasis on sustainability, producers are increasingly adopting eco-friendly practices that resonate with the values of modern consumers.

In 2025, the United States wine market size is expected to reach unprecedented levels, fueled by the rising popularity of premium and craft wines. This segment has seen a surge in demand as consumers seek unique flavors and experiences, moving away from mass-produced options.

Wine tourism is also playing a crucial role, with more people exploring vineyards and wineries across the country, further igniting interest in local and artisanal products. This trend highlights a shift towards quality over quantity, as consumers are willing to invest in higher-priced bottles that offer distinctive characteristics.

The competitive landscape of the United States wine market is becoming increasingly dynamic, with established brands and new entrants vying for market share. In 2025, the United States wine market share will likely reflect the growing influence of smaller wineries that focus on niche markets and innovative offerings.

These producers are leveraging digital marketing strategies to engage younger consumers, who are more inclined to explore diverse wine options. As a result, traditional marketing approaches are being supplemented with social media campaigns and experiential events that connect consumers with the wine-making process.

Overall, the growth trajectory of the United States wine market is promising, with projections indicating robust expansion in the coming years. Factors such as rising disposable incomes and an increasing appreciation for wine culture contribute to this positive outlook. In 2025, the United States wine market growth will be supported by ongoing trends in premiumization, sustainability, and consumer engagement, positioning it as a vibrant and evolving sector within the beverage industry.

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United States Wine Market Segmentation: The market report segments the market based on product type, distribution channel, and region:

Study Period:

Base Year: 2024

Historical Year: 2019-2024

Forecast Year: 2025-2033

Breakup by Product Type:

  • Still Wine
  • Sparkling Wine
  • Fortified Wine and Vermouth

Breakup by Color:

  • Red Wine
  • Rose Wine
  • White Wine

Breakup by Distribution Channel:

  • Off-Trade
    • Supermarkets and Hypermarkets
    • Specialty Stores
    • Online Stores
    • Others
  • On-Trade

Breakup by Region:

  • Northeast
  • Midwest
  • South
  • West

Competitive Landscape:

The market research report offers an in-depth analysis of the competitive landscape, covering market structure, key player positioning, top winning strategies, a competitive dashboard, and a company evaluation quadrant. Additionally, detailed profiles of all major companies are included.

Contact Us: 

IMARC Group

134 N 4th St. Brooklyn, NY 11249, USA

Email: [email protected]

Tel No:(D) +91 120 433 0800

United States: +1-631-791-1145

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