The In-Play Playbook: Understanding Opportunities and Outcomes in Live Sports
Live sports have transformed into monetized moments, where viewership spikes, sponsorship activations, and in-play transactions converge.
Companies leverage real-time performance metrics to make data-driven decisions, while viewers increasingly engage with platforms that offer interactive experiences. The emotional highs and lows of a game are now tightly linked with economic stakes—be it in merchandise sales, fantasy sports lineups, or digital fan tokens.
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