Smart rings prove that screenless fitness trackers can make a comeback
There's never been a better time for a new breed of simpler fitness tracker.
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Despite being a fitness fixture for the past few years, smart rings have not yet come close to challenging the market share of smartwatches and fitness trackers. That’s largely to be expected. They remain novelties, even if their feature kit has moderately matured. We’re now seeing more companies join the smart ring party, but few have seen true success in this segment.
The genre has received a welcome publicity boost with the launch of the Samsung Galaxy Ring. Some consumers are undoubtedly excited by a discreet, screenless, functional device that keeps a finger on their pulse with minimal distraction, but such a device has already been made.
