Apple reveals its AI models are nearly as good as ChatGPT, other competitors

Apple's AI models coming to the iPhone and Mac have already been benchmarked.

Apple reveals its AI models are nearly as good as ChatGPT, other competitors
Apple logo Mac Mini M2 2023
Credit: Oliver Cragg / Android Authority
  • Apple has unveiled the models that will power its upcoming AI features on the iPhone, iPad, and Mac.
  • The foundation models come in on-device and server variants, depending on their use case.
  • Apple’s models can match GPT-3.5, but not the industry’s best.

Apple announced a litany of AI features for iPhone, iPad, Mac, and Siri at WWDC 2024 yesterday, but in a surprising twist, didn’t elaborate on the generative AI models it will use to power them. While rumors indicated that the company would rely on OpenAI’s ChatGPT or Google’s Gemini, they turned out to be only half-true. For example, while a ChatGPT integration is indeed coming to iOS, iPadOS, and macOS later this year, it won’t power the revamped Siri or other Apple Intelligence features.

But thanks to a new post on Apple’s machine learning research blog, we now know more about the company’s AI strategy for 2024 and beyond. For starters, the company will rely on its own large language models (LLMs) rather than licensing third-party offerings from the likes of Google and OpenAI.