Apple and Google disagree on what a photo is
The iPhone maker views photography through a more traditional lens.
- An Apple VP has shared his view of what a photo is and why the company doesn’t offer heavy AI editing tools.
- While Google is helping users capture romanticized memories, Apple is sticking to what’s realistic and concrete.
- Apple Intelligence only offers one essential photo editing utility that removes distracting objects and blemishes.
Artificial Intelligence has taken the world by storm. Companies like Apple and Google have been actively implementing AI features into their latest smartphones, such as photo manipulators, text summarizers, and much more. The Google Pixel 9 event was undoubtedly packed with these perks, raising the bar for Apple in the process. Weeks later, the iPhone 16 was revealed, and, to the surprise of many, it doesn’t offer any heavy AI photo editing features. An Apple VP has now shared what he thinks a photo is, highlighting the stark contrast between Apple’s philosophy and that of Google.
Google is providing its users with the needed tools to capture over-glamorized memories that aren’t always realistic. You can swap people’s faces, change the background’s colors, insert or remove objects, add yourself to a group photo, and so on. These features all enable users to store perfected pictures of what could’ve been an ideal day. Given that we live in a far-from-ideal universe, however, these heavily edited shots don’t always reveal the authentic stories behind them.